Economics - Not Business As Usual

The traditional form of capitalism is putting a product or service to the market and making money. However, some businessmen contemplate that the real entrepreneurship is to figure out how the world is better off because of your product or service and bring that into the marketplace. Business is a kind of construct for people to get together to achieve some kind of result, so why not take business as a tool to achieve more progressive result. Instead of seeing capitalism as an evil whichs destroying humanity on the planet you can take capitalism and use it with a conscience to create a purposeful result... adjust and equitable society.