Media - The Mean World Syndrome

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Description

For years, debates have raged among scholars, politicians, and concerned parents about the effects of media violence on viewers. Too often these debates have descended into simplistic battles between those who claim that media messages directly cause violence and those who argue that activists exaggerate the impact of media exposure altogether. The Mean World Syndrome, based on the groundbreaking work of media scholar George Gerbner, urges us to think about media effects in more nuanced ways. Mean World Syndrome is a phenomenon where the violence-related content of mass media convinces viewers that the world is more dangerous than it actually is, and prompts a desire for more protection than is warranted by any actual threat. Mean World Syndrome is one of the main conclusions of cultivation theory. The term Mean World Syndrome was coined by George Gerbner, a pioneer researcher on the effects of television on society, when he noted that people who watched a lot of TV tended to think of the world as an unforgiving and scary place.